Competitive digital innovation : transforming products, processes and business models to win in the digital economy

Amit Basu, Steve Muylle

Chapter 1: Introduction -- Chapter 2: Digitally Enhancing Market-facing Processes -- Chapter 3: Digitally Enhancing Existing Products -- Chapter 4: Creating New Digital Products -- Chapter 5: Engaging Consumers -- Chapter 6: Digital Intermediaries -- Chapter 7: Digital Revenue Models -- Chapter 8: Strategic Planning Models -- Chapter 9: Aligning with Strategic Priorities -- Chapter 10: Assessing Readiness for Digital Innovation -- Chapter 11: Evaluating Digitalization Initiatives.

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Year of publication:	[2023]
Authors:	Basu, Amit ; Muylle, Steve
Publisher:	Cham, Switzerland : Palgrave Macmillan
Subject:	Digital transformation \| customer engagement \| customer services \| Information technology \| support services \| Digitalisierung \| Digitization \| Geschäftsmodell \| Business model \| Informationstechnik \| Electronic Commerce \| E-commerce \| Innovation \| Kundenservice \| Customer service \| Beziehungsmarketing \| Relationship marketing

Extent:	1 Online-Ressource (xv, 231 Seiten)
Series:	Palgrave executive essentials Palgrave Executive Essentials
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-23440-8 ; 978-3-031-23439-2 ; 978-3-031-23441-5
Other identifiers:	10.1007/978-3-031-23440-8 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014281671