Competitive domestic markets and marketing capabilities : the mediating effect of online presence in SMEs
Guillermo Barquero-Chaves, Juan Carlos Leiva, Ronald Mora-Esquivel
| Year of publication: |
2025
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|---|---|
| Authors: | Barquero-Chaves, Guillermo ; Leiva, Juan Carlos ; Mora-Esquivel, Ronald |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0597, ZDB-ID 2251589-6. - Vol. 16.2025, 1, p. 19-38
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| Subject: | competitive domestic markets | competitiveness | marketing capabilities | online presence | SME | KMU | Wettbewerb | Competition | Marketing | Wettbewerbsvorteil | Competitive advantage | Wettbewerbsstrategie | Competitive strategy | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBE.2025.143092 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015375658