Competitive Pressure Systems: Mapping and Managing Multimarket Contact - Managers typically think that the competitive pressure their companies experience is solely the result of the behavior of their rivals. But, by mapping the system of pressures in which they operate, they can make the optimal choice of competitors, allies and markets to gain superior strategic influence over the evolution of ...
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|Authors:||D'Aveni, Richard A.|
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 44.2002, 1, p. 39-50
D'Aveni, Richard A., (1989)
D'Aveni, Richard A., (2012)
Thomas, Lacy G., (2009)
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