Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
Xiang He, Michael Z. F. Li, Li Li, Jing Li, Jiao Hu
| Year of publication: |
2024
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|---|---|
| Authors: | He, Xiang ; Li, Michael Zhi-feng ; Li, Li ; Li, Jing ; Hu, Jiao |
| Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 316.2024, 2 (16.7.), p. 617-638
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| Subject: | E-commerce | Price competition | Showrooming | Targeted advertising | Webrooming | Preiswettbewerb | Online-Handel | Online retailing | Werbung | Advertising | Electronic Commerce | Preismanagement | Pricing strategy | Theorie | Theory | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2024.02.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575556