Competitive pricing and product strategies in the presence of consumers' social comparisons
Ting Zhang, Tsan-Ming Choi, Tai-Chiu (Edwin) Cheng
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Ting ; Choi, Tsan-Ming ; Cheng, T. C. E. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 312.2024, 2 (16.1.), p. 573-586
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| Subject: | Price competition | Product line | Quality | Social comparisons | Supply chain management | Lieferkette | Supply chain | Preiswettbewerb | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Produktqualität | Product quality | Preismanagement | Pricing strategy |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2023.06.023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014456304