Competitive pricing strategies for software and SaaS products
Zan Zhang
| Year of publication: |
2020
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|---|---|
| Authors: | Zhang, Zan |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 8, p. 1-7
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| Subject: | pricing | competitive strategy | customer segments | price discrimination | game theory | Spieltheorie | Game theory | Preiswettbewerb | Price competition | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Wettbewerbsstrategie | Competitive strategy | Software | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2020.103367 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012418411