Competitive pricing strategies for software and SaaS products
Year of publication: |
2020
|
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Authors: | Zhang, Zan |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 8, p. 1-7
|
Subject: | pricing | competitive strategy | customer segments | price discrimination | game theory | Spieltheorie | Game theory | Preismanagement | Pricing strategy | Preiswettbewerb | Price competition | Preisdifferenzierung | Price discrimination | Wettbewerbsstrategie | Competitive strategy | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management |
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