Competitive retailer strategies for new market research, entry and positioning decisions
Xiaodong Yang, Gangshu (George) Cai, Ying-Ju Chen, Shu-Jung Sunny Yang
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Yang, Xiaodong ; Cai, Gangshu ; Chen, Ying-Ju ; Yang, Shu-Jung Sunny |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 2, p. 172-186
|
| Subject: | Market research | Positioning | Retail market uncertainty | Competitive strategies | Game theory | Wettbewerbsstrategie | Competitive strategy | Einzelhandel | Retail trade | Spieltheorie | Marktforschung | Marketingmanagement | Marketing management | Markteintritt | Market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2017.03.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011721774