Competitive strategies and firm performance : a comparative analysis of pure, hybrid and "stuck-in-the-middle" strategies in Spanish firms
Eva M. Pertusa-Ortega, José F. Molina-Azorín and Enrique Claver-Cortés
| Year of publication: |
2009
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|---|---|
| Authors: | Pertusa-Ortega, Eva M. ; Molina Azorín, José Francisco ; Claver Cortés, Enrique |
| Published in: |
British journal of management : BJM. - Oxford : Blackwell Publ., ISSN 1045-3172, ZDB-ID 1055434-8. - Vol. 20.2009, 4, p. 508-523
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| Subject: | Wettbewerbsstrategie | Competitive strategy | Unternehmenserfolg | Firm performance | Schätzung | Estimation | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003922394