Competitive strategy when consumers are affected by reference prices
Ofer H. Azar
| Year of publication: |
2013
|
|---|---|
| Authors: | Azar, Ofer H. |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 39.2013, p. 327-340
|
| Subject: | Behavioral economics | Reference prices | Multi-product firms | Competitive strategy | Loss leaders | Retailing | Wettbewerbsstrategie | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preiswettbewerb | Price competition | Verhaltensökonomik | Einzelhandel | Retail trade | Preisdifferenzierung | Price discrimination | Mehrproduktfertigung | Multiproduct production | Preistheorie | Price theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010236095