Competitive target advertising and consumer data sharing
Xia Zhao and Ling Xue
| Year of publication: |
2012
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|---|---|
| Authors: | Zhao, Xia ; Xue, Ling |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 29.2012/13, 3, p. 189-222
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| Subject: | advertising | all-pay auction | common-value auction | information asymmetry | information sharing | target marketing | Asymmetrische Information | Asymmetric information | Auktionstheorie | Auction theory | Werbung | Advertising | Zielgruppe | Target group | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Informationsverbreitung | Information dissemination | Informationsökonomik | Economics of information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740981