Competitiveness Index: A Method of Measuring Company Excellence

The Complex South-Transdanubian Regional Competitiveness Research was a questionnaire-based research in 2005-2007 with the main goal of measuring competitiveness. The research team developed a Competitiveness Index, which classifies the competitiveness of companies into different categories. The variables of the Competitiveness Index became the following: research and development, changing of target markets, adaptation to changes, rate of marketing budget, participation in strategic alliances, workforce fluctuation. The Index described in this paper can be used to measure regional relative company competitiveness, and with the help of it, it is possible to give practical advice to develop companies.