Competitor orientation and SME performance in competitive environments : the moderating effect of marketing ethics
Mohammed A. Al-Hakimi, Moad Hamod Saleh, Dileep B. Borade and Murad Baqis Hasan and Dhanraj Sharma
| Year of publication: |
2023
|
|---|---|
| Authors: | Al-Hakimi, Mohammed A. ; Saleh, Moad Hamod ; Borade, Dileep B. ; Hasan, Murad Baqis ; Sharma, Dhanraj |
| Subject: | Competitive intensity | Competitor orientation | Firm performance | Marketing ethics | SMEs | KMU | SME | Unternehmenserfolg | Wettbewerb | Competition | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Marketing | Wettbewerbsvorteil | Competitive advantage |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JEEE-12-2021-0486 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014450144