Complacency kills Protecting Levi's(R) cool mindshare
|Year of publication:||
|Authors:||Fuller, Kirsty ; Thygesen, Flemming From|
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 26.1998, 1, p. 17-22
COVER STORY - Trouble in paradise: Getting to grips with the gender game - Has feminism destroyed the male role model? It looks very much like it, but we need to construct new ones for the future. Here are some pointers.
Fuller, Kirsty, (2002)
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