Complaint or recommendation? : the impact of customers' state and trait goal orientations on customer engagement behaviors
Year of publication: |
March-April 2017
|
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Authors: | Chen, Xinxin ; Yu, Hongyan ; Gentry, James W. ; Yu, Fang |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 2, p. 187-194
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Subject: | Beziehungsmarketing | Relationship marketing | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour | China |
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