Complex systems : marketing's new frontier
William Rand, Roland T. Rust, Min Kim
| Year of publication: |
December 2018
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|---|---|
| Authors: | Rand, William ; Rust, Roland T. ; Kim, Min |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 8.2018, 3/4, p. 111-127
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| Subject: | Complex systems | Agent-based models | Network science | System dynamics | Chaos theory | Machine learning | Agentenbasierte Modellierung | Agent-based modeling | Komplexe Systeme | Chaostheorie | Künstliche Intelligenz | Artificial intelligence | System Dynamics | Nichtlineare Dynamik | Nonlinear dynamics | Systemtheorie | Systems theory | Simulation | Komplexitätsmanagement | Complexity management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-018-0122-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011975470