Complying winery marketing strategies based on attitudes and perceptions towards winery terroir
Spyridon Mamalis, Irene (Eirini) Kamenidou, Aikaterini Karampatea, Spyridon Arseniou, Elisavet Bouloumpasi, Adriana Skendi, Glykeria Fourkioti
| Year of publication: |
2024
|
|---|---|
| Authors: | Mamalis, Spyridon ; Kamenidou, Irene ; Karampatea, Aikaterini ; Arseniou, Spyridon ; Bouloumpasi, Elisavet ; Skendi, Adriana ; Fourkioti, Glykeria |
| Published in: |
Journal of Tourism, Heritage & Services Marketing : JTHSM. - Thessaloniki : [Verlag nicht ermittelbar], ISSN 2529-1947, ZDB-ID 2889493-5. - Vol. 10.2024, 1, p. 65-78
|
| Subject: | wine terroir | marketing communication | competitive advantage | generational cohorts | generational cohort differences | Marketingmanagement | Marketing management | Weinbau | Wine industry | Wein | Wine | Kohortenanalyse | Cohort analysis | Wettbewerbsvorteil | Competitive advantage | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5281/zenodo.13772142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015409113