Computer integrated marketing
Year of publication: |
1994
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Authors: | Meyer, Jörn-Axel |
Published in: |
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF. - Wiesbaden : Springer Gabler, ISSN 0341-2687, ZDB-ID 1086398-9. - Vol. 46.1994, 5, p. 441-462
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Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Theorie | Theory |
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