Computer-Mediated Customization Tendency (CMCT) and the Adaptive e-Service Experience
| Year of publication: |
2010
|
|---|---|
| Authors: | Baltas, George ; Argouslidis, Paraskevas C. ; Skarmeas, Dionysis |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 86.2010, 1, p. 11-22
|