COMPUTERPHOBIA: TRAINING MANAGERS TO REDUCE THE FEARS AND LOVE THE MACHINES

The information revolution and proliferation of computers in the workplace has led to a new fear of target‐users, “computerphobia”. Fears confronting those who are not computer literate are examined and a comprehensive model for management development is suggested to encourage the computer‐anxious to use personal computers. The challenge confronting managers lies in overcoming these fears and protecting the organisation′s investments in its hardware and human resources. The model developed is composed of four steps, and by considering these steps, management may be able to create situations in which managers welcome technological changes as opportunities and not problems.