Concept articulation and web research: a case study using quali-quant methods
Howard Moskowitz; Samuel Rabino; Jacqueline Beckley
| Year of publication: |
2007
|
|---|---|
| Authors: | Moskowitz, Howard R. ; Rabino, Samuel ; Beckley, Jacqueline |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 10.2007, 3, p. 282-299
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Qualitative Methode | Qualitative method | Ernährungsindustrie | Food industry | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003492528