Conceptual contributions in marketing scholarship : patterns, mechanisms, and rebalancing options
Bastian Kindermann, Daniel Wentzel, David Antons, and Torsten-Oliver Salge
| Year of publication: |
2024
|
|---|---|
| Authors: | Kindermann, Bastian ; Wentzel, Daniel ; Antons, David ; Salge, Torsten Oliver |
| Subject: | marketing theory | conceptual contribution | sociology of science | thought styles | text analysis | in-depth interviews |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429231196122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582915