Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Christopher Simms and Paul Trott
| Year of publication: |
2014
|
|---|---|
| Authors: | Simms, Chris ; Trott, Paul |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 11/12, p. 2009-2032
|
| Subject: | Absorptive capacity | Packaging | New product development | Food and drinks | FMCG | Produktentwicklung | Konsumgüterindustrie | Consumer goods industry | Großbritannien | United Kingdom | Innovation | Verpackung | Ernährungsindustrie | Food industry | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010461817