Conceptualising the role of innovation-attributes for examining consumer adoption of entertainment-related innovations
Kawaljeet Kaur Kapoor, Yogesh K. Dwivedi and Michael D. Williams (School of Management, Swansea University, Swansea, Wales, UK)
| Year of publication: |
2015
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|---|---|
| Authors: | Kapoor, Kawaljeet Kaur ; Dwivedi, Yogesh K. ; Williams, Michael D. |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 10.2015, 3, p. 367-389
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| Subject: | adoption | behavioural intention | conceptual framework | innovation-attributes | diredt-to-home | DTH | Indian context | Konsumentenverhalten | Consumer behaviour | Indien | India | Innovationsdiffusion | Innovation diffusion | Innovation | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011514132