Conceptualising the role of innovation : attributes for examining consumer adoption of mobile innovations
Kawaljeet Kaur Kapoor (School of Business, Brunel University, UK), Yogesh K. Dwivedi (School of Management, Swansea University, UK), Michael D. Williams (School of Management, Swansea University, UK)
| Year of publication: |
2014
|
|---|---|
| Authors: | Kapoor, Kawaljeet Kaur ; Dwivedi, Yogesh K. ; Williams, Michael D. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 14.2014, 4, p. 407-430
|
| Subject: | Adoption | Conceptual framework | Innovation attributes | Mobile wallet | Mobile ticketing | Indian context | Innovation | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Innovationsdiffusion | Innovation diffusion | Indien | India | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934714X14185702841361 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011445016