Conceptualising the value of web content in marketing research
Joshua Chang
| Year of publication: |
2011
|
|---|---|
| Authors: | Chang, Joshua |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 7, p. 687-696
|
| Subject: | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Bibliometrie | Bibliometrics | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384723