Conceptualising town centre image and the consumer experience
Year of publication: |
2013
|
---|---|
Authors: | Hart, Cathy ; Stachow, Grazyna ; Cadogan, John W. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 15/16, p. 1753-1781
|
Subject: | town centre | retail image | customer experience | place marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Standortmarketing | Place marketing | Firmenimage | Corporate reputation |
-
Creating consumer attachment to retail service firms through sense of place
Brocato, E. Deanne, (2015)
-
Managing the customer experience within the Town Centre retail
Caboni, Federica, (2021)
-
Riquelme, Isabel P., (2019)
- More ...
-
Hart, Cathy, (2007)
-
Hart, Cathy, (2007)
-
Hart, Cathy, (2007)
- More ...