Conceptualising visual servicescape aesthetics : an application of environmental psychology
Deepak S. Kumar; Keyoor Purani; Sunil Sahadev
| Year of publication: |
2013
|
|---|---|
| Authors: | Kumar, Deepak S. ; Purani, Keyoor ; Sahadev, Sunil |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 13.2013, 4, p. 347-376
|
| Subject: | Aesthetics marketing | Servicescapes | Visual aesthetics | Servicescape preference | Environmental psychology | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Dienstleistungsqualität | Service quality | Psychologie | Psychology | Visualisierung | Visualization | Ladengestaltung | Store design |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010346379