Conceptualization and measurement of customer perceived value in banks : a Brazilian contribution
Eduardo Soares Parente; Francisco José Costa; Aurio Lucio Leocádio
Year of publication: |
2015
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Authors: | Parente, Eduardo Soares ; Costa, Francisco José ; Leocádio, Aurio Lucio |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 4, p. 494-509
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Subject: | Value | Banks | Customers | Measurement | Kundenwert | Customer value | Bank | Brasilien | Brazil | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Messung |
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