Conceptualization and measurement of fan engagement : empirical evidence from a professional sport context
Masayuki Yoshida; Brian Gordon; Makoto Nakazawa; Rui Biscaia
| Year of publication: |
2014
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|---|---|
| Authors: | Yoshida, Masayuki ; Gordon, Brian ; Nakazawa, Makoto ; Biscaia, Rui |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 28.2014, 4, p. 399-417
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| Subject: | fan engagement | customer engagement | nontransactional behavior | extra-role behavior | cooperation | prosocial behavior | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Profisport | Professional sports | Leistungsmotivation | Work motivation | Soziales Verhalten | Social behaviour | Arbeitsverhalten | Work behaviour | Motivation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393252