Conceptualizing and communicating value in business markets : from value in exchange to value in use
Andreas Eggert, Wolfgang Ulaga, Pennie Frow, Adrian Payne
| Year of publication: |
February 2018
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| Authors: | Eggert, Andreas ; Ulaga, Wolfgang ; Frow, Pennie ; Payne, Adrian |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 69.2018, p. 80-90
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| Subject: | Customer value | Business-to-business marketing | Value in exchange | Value in use | Value propositions | Service-dominant logic | Kundenwert | B-to-B-Marketing | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Werttheorie | Theory of value | Wertanalyse | Value analysis | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.01.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011822306