Conceptualizing and measuring resistance to change in brand relationships
Sridhar N. Ramaswami, Sekar Raju and Dana C. Page
| Year of publication: |
2016
|
|---|---|
| Authors: | Ramaswami, Sridhar N. ; Raju, Sekar ; Page, Dana C. |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 8.2016, 3, p. 180-204
|
| Subject: | Loyalty | Resistance to change | Determinism | Brand relationships | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Organisatorischer Wandel | Organizational change | Markenimage | Brand image | Markenartikel | Brand | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIBR-11-2015-0115 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011718863