Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Mariana Bassi Suter, Surender Munjal, Felipe Mendes Borini, Dinora Floriani
| Year of publication: |
2021
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| Authors: | Suter, Mariana Bassi ; Munjal, Surender ; Borini, Felipe Mendes ; Floriani, Dinorá Eliete |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 134.2021, p. 415-427
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| Subject: | Country-of-origin Image (COI) | Country-Specific Advantage (CSA) | Country Self-Image (CSI) | Measurement scale | Resource | Country brand | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.05.034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012643817