Conceptualizing green strategies' effects on customer experience in the context of omnichannel retailing
Emmanouela Sfakianaki, Adam Vrechopoulos and Chris Lazaris
| Year of publication: |
2022
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|---|---|
| Authors: | Sfakianaki, Emmanouela ; Vrechopoulos, Adam ; Lazaris, Chris |
| Published in: |
International journal of innovation and technology management : IJITM. - Singapore [u.a] : World Scientific Publishing, ISSN 1793-6950, ZDB-ID 2167183-7. - Vol. 19.2022, 5, Art.-No. 2241004, p. 1-29
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| Subject: | conceptual model | customer experience | Green strategies | omnichannel retailing | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kundenanalyse | Customer analysis |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S0219877022410048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014232355