Conceptualizing, measuring, and managing customer-based brand equity
Year of publication: |
2009
|
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Authors: | Keller, Kevin Lane |
Published in: |
Measuring and managing brands. - London [u.a.] : Routledge. - 2009, p. 36-76
|
Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Wertanalyse | Value analysis |
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