Conditioning of attitude : a noninformational approach in attitude formation
Werner Kroeber-Riel and Wolfgang von Keitz. Institut für Konsum- und Verhaltensforschung; Institute for Consumer and Behavior Research, University of the Saarland
| Year of publication: |
1980
|
|---|---|
| Authors: | Kroeber-Riel, Werner ; Keitz, Wolfgang von |
| Institutions: | Institut für Konsum- und Verhaltensforschung (contributor) ; Institute for Consumer and Behavior Research, University of the Saarland (contributor) |
| Publisher: |
Saarbrücken |
| Subject: | Verbraucher |
| Extent: | 34 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Rev. working paper u. d. T.: Product differentiation by emotional conditioning. A successful marketing-strategy in spite of the critical consumer. [Von] Werner Kroeber-Riel [u.a.]. 1979 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002251444