Conducting research in marketing with quasi-experiments
Avi Goldfarb, Catherine Tucker, and Yanwen Wang
| Year of publication: |
2022
|
|---|---|
| Authors: | Goldfarb, Avi ; Tucker, Catherine ; Wang, Yanwen |
| Subject: | econometrics | marketing methods | quasi-experiments | Theorie | Theory | Marktforschung | Market research | Ökonometrie | Econometrics | Marketing | Experiment |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221082977 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258834