Conference Proceedings Trends in Business Communication 2022

What's in a Name? - Digital Grocery Retailing -- Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing -- Employer Attractiveness in Alpine Destinations -- Nothing ever happens, and I wonder -- On the Agenda: Maslow -- Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels -- Green, Digital Storytelling -- Digital Dialogic Communication -- A Management Model for the effective and sustainable implementation of Operational Excellence initiatives at plant-level -- Social Media Communication in the Tyrolean State Parliament Election Campaign 2022 -- Media Use in the Covid-19 Pandemic -- Trends in Communication 2023 -- Analysing the Behaviour of Online Daily Newspaper Readers -- The Storyporting Method in the Context of Sport Journalism.