Conferences and conventions : a global industry

A global industry -- The economic, social and environmental impacts of conferences and conventions -- The structure of the conference and conventions industry -- Destinations and venues -- Roles in conference and convention management -- Winning conference business -- Designing programmes for conferences, conventions and business events -- Integrating virtual attendance into face-to-face meetings -- Planning for conference operations -- Financial management -- Conducting on-site operations -- Post-event reporting -- Trade shows and exhibitions -- The future: trends, challenges and opportunities.