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Configuration Toolkits for Mass Customization - Setting a Research Agenda

The idea of integrating users into the design and production process is a promising strategy for companies being forced to react to the growing individualization of demand. While there is a huge amount of managerial literature on mass customization, empirical findings are scarce.(...)

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Year of publication:	2002-10-01
Authors:	Franke, Nikolaus ; Piller, Frank Thomas
Publisher:	Institut für Wirtschafts- und Rechtswissenschaften <München> / Lehrstuhl für Allgemeine und Industrielle Betriebswirtschaftslehre
Subject:	Kundenorientierung \| Management Methode

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Extent:	122880 bytes 30 p. application/pdf
Series:	Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre an der Technischen Universität München ; 33 (2002)
Type of publication:	Book / Working Paper
Language:	English
Classification:	Strategic management ; Specific management methods ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005844651