Configurational theory and practices of firms employing multiple pricing policies : assessing effective and ineffective pricing recipes in multiple firm contexts
Stephan M. Liozu, Sven Feurer, Andreas Hinterhuber, Arch Woodside
| Year of publication: |
2021
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|---|---|
| Authors: | Liozu, Stephan ; Feurer, Sven ; Hinterhuber, Andreas ; Woodside, Arch G. |
| Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 20.2021, 4, p. 420-435
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| Subject: | Championing | Capabilities | Collective mindfulness | Pricing | Firm performance | Unternehmenserfolg | Preismanagement | Pricing strategy | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-021-00306-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012601014