Configurations of business strategy and marketing channels for e-commerce and traditional retail formats : a qualitative comparisonanalysis (QCA) in sporting goods retailing
Year of publication: |
January 2017
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Authors: | Johansson, Tobias ; Kask, Johan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 326-333
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Subject: | Multi-channel setup | Retail format | Business strategy | Configurations | Qualitative Comparison Analysis (QCA) | Sporting goods | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Strategisches Management | Strategic management | Electronic Commerce | E-commerce | Qualitative Methode | Qualitative method | Betriebsform | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1016/j.jretconser.2016.07.009 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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