Conflicting quality attributes, distribution channel structure and product line length in quality-based segmentation
Hartanto Wong, Dharma Lesmono
| Year of publication: |
2019
|
|---|---|
| Authors: | Wong, Hartanto ; Lesmono, Dharma |
| Published in: |
IMA journal of management mathematics. - Oxford : Univ. Press, ISSN 1471-6798, ZDB-ID 2045093-X. - Vol. 30.2019, 1, p. 125-147
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| Subject: | quality-based segmentation | product line | cannibalization | distribution channel | Vertriebsweg | Distribution channel | Marktsegmentierung | Market segmentation | Fertigungsprogramm | Master production schedule | Produktqualität | Product quality | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/imaman/dpx010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012057103