Conflicts of supply chains in multi-channel marketing : a case from northern Finland
Year of publication: |
April 2016
|
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Authors: | Rusko, Rauno |
Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 28.2016, 4, p. 477-491
|
Subject: | Multi-channel conflicts | multi-channel marketing | marketing ecosystem | supply chain management | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Finnland | Finland | Lieferantenmanagement | Supplier relationship management | Multikanalvertrieb | Multichannel strategy |
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