Conjoint Analysis A review of conjoint paradigms and discussion of the outstanding design issues
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 25.1997, 4, p. 260-266
From Preference Share to Market Share - Some Experimental Results - This paper shows the results of a new product placement test and conjoint exercise and how the optimistic results they generated were challenged through examination of the exercise design. Several hypotheses were developed and tested through a series of experiments designed to pressure-test the questions which actually generate ...
Brice, Roger, (1999)
Aspinall, Peter A, (2010)
Bishai, David, (2007)
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