Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods
Year of publication: |
2003
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Authors: | Louviere, Jordan ; Hensher, David ; Swait, Joffre |
Published in: |
Conjoint measurement : methods and applications ; with 91 tables. - Berlin : Springer, ISBN 3-540-40479-1. - 2003, p. 331-370
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Subject: | Nutzentheorie | Utility theory | Präferenztheorie | Theory of preferences | Conjoint-Analyse | Conjoint analysis | Zufallsvariable | Random variable |
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