Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods
Year of publication: |
2007
|
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Authors: | Louviere, Jordan J. ; Hensher, David A. ; Swait, Joffre |
Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-71403-0. - 2007, p. 167-197
|
Subject: | Conjoint-Analyse | Conjoint analysis | Präferenztheorie | Theory of preferences | Nutzentheorie | Utility theory | Zufallsvariable | Random variable | Theorie | Theory |
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