Connecting BOP consumers and retailers : what drives small-time retailing through social media?
Jitender Kumar, Gagan Katiyar, Ankit Mehrotra, Rekha Attri, Sushant Kumar Vishnoi
| Year of publication: |
2024
|
|---|---|
| Authors: | Kumar, Jitender ; Katiyar, Gagan ; Mehrotra, Ankit ; Attri, Rekha ; Vishnoi, Sushant Kumar |
| Subject: | Bottom of the pyramid | Grounded theory | Small-time retailing | Social media | Uses and gratification 2.0 | Einzelhandel | Retail trade | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Grounded Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103679 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462294