Connecting brand identity and consumer-based brand equity for tourism destinations : a structural model of leisure visitors’ destination brand associations

Julian Michael Hodson ; first supervisor and reviewer: Prof. Dr. Edgar Kreilkamp, second reviewer: Prof. Dr. Harald Pechlander, third reviewer: Prof. Dr. Burkhardt Funk

Year of publication:	[2021]
Authors:	Hodson, Julian Michael
Other Persons:	Kreilkamp, Edgar (degree supervisor) ; Pechlaner, Harald (degree supervisor) ; Funk, Burkhardt (degree supervisor)
Institutions:	Springer Fachmedien Wiesbaden (publisher) ; Leuphana Universität Lüneburg (degree granting)
Publisher:	Wiesbaden : Springer Gabler
Subject:	Tourismus \| Tourism \| Destinationsmanagement \| Destination management \| Markenimage \| Brand image \| Markenführung \| Brand management \| Urlaubsverhalten \| Holiday behaviour \| Tourismusindustrie \| Destinationsmarketing \| Markenpolitik \| Markentreue
Description of contents:	Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de]

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Extent:	xxiv, 357 Seiten Diagamme 21 cm x 14.8 cm
Series:	Entrepreneurial Management und Standortentwicklung Research
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
Thesis:	Dissertation, Leuphana Universität Lüneburg, 2020
ISBN:	978-3-658-33056-9 ; 3-658-33056-2 ; 978-3-658-33057-6
Other identifiers:	10.1007/978-3-658-33057-6 [DOI]
Classification:	Erholung, Tourismus: Allgemeines
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012420330