Connective branding : building brand equity in a demanding world
Claudia Fisher-Buttinger and Christine Vallaster
| Year of publication: |
2008
|
|---|---|
| Authors: | Fisher-Buttinger, Claudia ; Vallaster, Christine |
| Publisher: |
Chichester : Wiley |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Erfolgsfaktor | Success factor | Stakeholder | Markenname | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 358 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Market forcesEmerging strategies to address market forces -- Brand framework for building connective brands -- Practical applications : brand engagement -- Practical applications -- stakeholder engagement -- Practical applications -- the process of alignment -- Epilogue -- the law of the seventh generation. |
| ISBN: | 0-470-51240-7 ; 978-0-470-51240-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003747681