Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Rashmi Adaval and Robert S. Wyer, Jr.
| Year of publication: |
2011
|
|---|---|
| Authors: | Adaval, Rashmi ; Wyer, Robert S. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 2, p. 355-365
|
| Subject: | Preiselastizität | Price elasticity | Zahlungsbereitschaftsanalyse | Willingness to pay | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008988436